inDrive, a global mobility and urban services platform, has announced the opening of applications for the position of Chief Wahala Officer (CWO).
This initiative is aimed at spotlighting the everyday transportation and delivery challenges faced by Lagos residents while celebrating the resilience, humour and ingenuity with which they navigate these issues.
According to inDrive’s management, the CWO role involves identifying various forms of Lagos Wahala, helping to alleviate transportation and delivery stress, navigating the city’s notorious traffic and representing the concerns of Lagosians during frustrating transport moments.
To qualify, applicants must have at least 5 years’ experience navigating Lagos, demonstrate familiarity with local movement patterns and delivery challenges, and remain composed under pressure. Preference will be given to individuals with strong community influence, engaging personalities, public-speaking skills, and an understanding of the realities faced by small businesses and everyday commuters.
Two applicants with the best qualifications for the CWO role will also be selected and rewarded with a cash prize of N1 million and N500,000 respectively.
Speaking on the campaign, the Country Manager, inDrive Nigeria, Oladimeji Timothy, noted that beyond its entertainment value, the Chief Wahala Officer initiative seeks to strengthen connections between the company and the communities it serves by encouraging authentic storytelling and user participation.
Oladimeji explained that the initiative is designed to resonate with Lagos residents who regularly contend with traffic congestion, delivery delays, unpredictable weather, and other challenges of navigating the city.
“At inDrive, we believe that understanding people’s everyday experiences is essential to building solutions that truly serve them. Lagos is one of the most vibrant cities in the world, but it also comes with its own unique movement challenges. Through the Chief Wahala Officer hiring, we want to celebrate the people who navigate these realities every day while creating a fun, relatable platform for conversations about urban mobility,” he said.
The initiative invites Lagosians with firsthand experience of the city’s unique movement challenges to apply for the role by sharing relatable content on TikTok or Instagram using the hashtag #inDriveCWO and tagging @indrive.ng.
